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Ontario Implements Ban On Athletes In Online Gambling Ads

Ontario implements ban on athletes in online gambling ads. The government announced a ban on the use of athletes in advertising for online gambling, coupled with the reinforcement of standards to limit the involvement of celebrities who could appeal to minors.

Aug 31, 2023839 Shares13.5K Views

Ontario implements ban on athletes in online gambling ads. The government announced a ban on the use of athletes in advertising for online gambling, coupled with the reinforcement of standards to limit the involvement of celebrities who could appeal to minors.

However, while this move is being praised as a positive step forward, critics argue that it might not be comprehensive enough to fully safeguard vulnerable individuals against gambling addictions.

Rising Concerns About Advertising Impact

While the prohibition of athletes in gambling ads is seen as a positive development, concerns remain about the potential limitations of this measure.

Advocates, opposition parties such as the New Democratic Party (NDP), and Canadian senator Marty Deacon, who has advocated for stricter regulations in the gambling sector, all agree that more needs to be done to protect individuals susceptible to gambling-related issues.

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In the wake of Ontario's opening to independent online gambling platforms, concerns have risen about the deluge of sports betting advertisements inundating the province.

The proliferation of these ads, particularly during live sports events, has raised alarms about their potential impact on the mental health of young people.

These concerns prompted the Alcohol and Gaming Commission of Ontario (AGCO) to take action.

AGCO's Response

The AGCO updated the Registrar's Standards for Internet Gaming to include a ban on the use of athletes in gambling advertising.

The updated regulations are set to take effect on February 28, 2024. The prohibition covers both active and retired athletes, except in cases where athletes are used to promote responsible gambling practices.

Furthermore, the AGCO's measures extend beyond athletes. The use of celebrities, role models, social media influencers, and symbols that could appeal to minors is also restricted.

These restrictions are aimed at minimizing the potential harm caused by gambling advertisements to young individuals.

Children and youth are heavily influenced by the athletes and celebrities they look up to. We're therefore increasing measures to protect Ontario's youth by disallowing the use of these influential figures to promote online betting in Ontario.- Tom Mungham, the AGCO's registrar and CEO

Billboard of a betting platform BETMGM
Billboard of a betting platform BETMGM

Ontario's Step Towards Stricter Regulations

Despite the positive aspects of Ontario's ban, criticism has emerged regarding the timeline and scope of the restrictions.

Senator Marty Deacon, who has been at the forefront of advocating for stricter gambling regulations, expressed her support for the move but also voiced disappointment that the ban won't take effect until 2024.

Additionally, she emphasized the need for uniform national standards to ensure consistent regulations across provinces.

The Ontario NDP also welcomed the ban on athlete involvement in gambling commercials but emphasized that more action is required to address the larger issue of unregulated gambling advertising.

Health professionals have highlighted the potential negative impact of such advertising on both children and adults.

The implementation of the ban on athletes in gambling ads represents a significant step by the Ontario government to address the concerns raised by advocates, experts, and concerned citizens.

However, many still believe that more comprehensive regulations are needed to safeguard vulnerable individuals and ensure responsible gambling practices.

As the province takes a proactive stance in curbing the influence of athletes and celebrities in gambling advertisements, it remains to be seen whether other regions and countries will follow suit to create a more responsible and controlled gambling environment.

Final Words

Ontario's decision to ban athletes from participating in online gambling advertisements marks a notable stride towards responsible gambling practices.

While this move has been welcomed by various stakeholders, including advocates and certain politicians, there are lingering concerns that the ban might not go far enough in protecting individuals prone to gambling addiction.

Critics argue for the need to establish comprehensive national regulations that address the broader issues associated with unregulated gambling advertising.

As the province takes this significant step, the broader conversation around responsible gambling and the impact of advertising on vulnerable populations continues to evolve, prompting discussions about potential actions in other regions as well.

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